Marketing & Audience Development Manager -Rochdale Town Hall

Job ref: RO-92260                                 

Location: Rochdale Town Hall, The Esplanade, Rochdale OL16 1AZ

Salary: £33,945 – £37,336 per annum

Grade: 7           

Working Hours: 37 hours per week

Contract Type: Permanent                                     

Closing Date: 22^nd May 2024

Interview Date: 5^th June 2024

Interview Type:  in Person

In March 2024, Rochdale Town Hall opened its doors to the public, after being closed for 4 years due to major restoration works.

Over 15,000 people visited in the first month of opening.

Rochdale Town Hall is now attracting visitors from all over Greater Manchester, the North West, the UK and the world. We are so pleased at how much people are enjoying visiting this amazing building!

This role offers a very exciting opportunity to be at the helm of what will become one of the largest visitor attractions in Greater Manchester.

Rochdale Town Hall is a building of the highest level of national importance. Its Grade 1 listing places it in the top 2.5% of buildings nationally. It was described by the authoritative architectural historian Pevsner “as one of the dozen most ambitious High Victorian town halls of England…of rare picturesque beauty, boasting splendid interior schemes”.

Housing nationally significant historical rooms, a new restaurant, new learning and community spaces and a fully pedestrianised Town Hall Square, Rochdale Town Hall has been truly transformed.

This is a big moment for Rochdale.  Heritage has been central to our regeneration efforts, drawing inspiration from our roots as the home of the cooperative movement.

The restoration of this historic building is a significant project for the borough of Rochdale and has received substantial investment from the National Lottery Heritage Fund.

The Marketing & Audience Development Manager will devise, manage and deliver an effective and engaging marketing strategy for Rochdale Town Hall and Town Hall Square. A dynamic strategy that realises and promotes Rochdale Town Hall as a unique, signature venue and a vibrant, engaging visitor attraction for key local, regional and national audiences.

The post leads on all marketing campaigns for live and digital projects that relate to all the main public functions of Rochdale Town Hall: Commercial (including the new on-site restaurant), Engagement & Learning, Events & Functions, and The Conservation Studio.

The Marketing & Audience Development Manager is a key member of Rochdale Town Hall’s Senior Leadership Team (SLT) and has responsibility for nurturing existing, and developing new, marketing relationships with a range of audiences across the UK.

Rochdale Town Hall will be an anchor attraction of significant importance to our developing cultural district and delivery of our visitor economy strategy. As such, the Marketing & Audience Development Manager will work closely with the Visitor Economy Officer and networks of partner heritage, culture and visitor attractions, town centre businesses and borough events.

The ideal candidate will be knowledgeable and passionate, with a proven track record in marketing cultural venues, experience of working across multi-functional teams, and an in-depth understanding of how to reach target audiences through strategic marketing campaigns.

To apply please upload your CV together with a supporting statement that provides evidence of how you meet the person specification of the job role.

Please click on the links below:

              Job description and person specification.pdf

              Privacy Notice

              Support for Armed Forces.pdf

              Greater Manchester Guaranteed Assessment Scheme | greater jobs

The Council is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects staff to share this commitment.

Rochdale Borough Council is a great place to work. Please click here for information on Number One Riverside and the borough of Rochdale.

At Rochdale Borough Council we are committed to our Values and Behaviours.

·       Proud of the difference we make

·       Passionate about the diversities of the Borough

·       Pioneering and Open in our Approach

This organisation has signed up to the Greater Manchester Continuous Service Commitment.  This means we will recognise your continuous or ‘unbroken’ service in any Greater Manchester local authority or NHS organisation, Transport for Greater Manchester, Greater Manchester Fire and Rescue Service or Greater Manchester Combined Authority; giving you access to our service-related benefits.